We’re putting naming guidelines in brand handbooks everywhere

Our Philosophy

The Naming Group is a brand naming agency that’s fundamentally changing the way brands name. We work with leading corporations to develop brand-wide naming strategies, and the names that support them. Our namescape-centered approach means that every name we develop works to strengthen our clients’ brands.

Inside Thinking

We have a lot to say about naming and how it should work within corporations.
So much so that we’ve written a number of white papers about it. These are here for the taking and sharing. Download away!

Outside Thinking

There are other smart people out there besides us that have really insightful things to say about naming. We’ve collected some of the best right here.